Touchscreens are playing an increasingly important role in our lives. Whether we are going to the bank or using our phones and tablets, touchscreens are everywhere. Touchscreens in retail are becoming very common in particular, and we’ve written before about how they can improve customer experience. But which stores are using them and how? And how can you use them in your own store?
Major Stores Experimenting with Touchscreens
In PSFK’s report Engaging Shoppers In Physical Stores, they explain how different brands are using touchscreens in retail. Touchscreens are quickly becoming a useful tool to shoppers by providing them with assistance and information to improve the retail experience.
Consumers are increasingly comfortable with touchscreens because we all have phones and use them daily, so it makes sense for stores to take advantage of technology to improve the experience.
Some of the stores it highlights in the report include:
- Ralph Lauren is one brand that is experimenting with touchscreens in retail. The brand has installed interactive mirrors in the dressing rooms in its flagship store, which are RFID-enabled. Shoppers can use the mirrors to ask for assistance, get more details about the clothes and even ask for specific sizes and colours.
- Eobuwie, a footwear brand, has launched a concept store in Poland where the product range is shown on large displays. Customers can use touchscreens to scroll through them and select brands, styles and more, then they can choose which ones they want to try and purchase them from the displays.
- Hannaford is a supermarket chain that has launched touchscreens in its store in Portland. Customers can use these to search for more information about the products. The shelves also have sensors, so when a shopper picks up an item, the information is displayed on a screen so they can quickly find out more about it.
How Can You Use Touchscreens in Retail Settings?
These are just a few examples of innovative ways in which touchscreens are being put to use in retail stores. You may not be able to install interactive mirrors, but you can still use touchscreens because they are more accessible than ever before.
A simple touchscreen information centre can be a great option for your retail store. Using one of these, you could allow customers in your store to search your catalogue and find out whether certain items are in stock, as well as browse colours, sizes and models.
Touchscreens in retail settings can also be used to display special offers so customers can discover our latest offers in the store. Perhaps you could provide them with a discount in return for signing up to your email list.
Or you could add a touchscreen payment kiosk using a simple touchscreen and a card reader. Allow people to purchase their items without queueing up, and make the buying experience better for them.
Use Touchscreens to Improve the Customer Experience
Touchscreens in retail settings are becoming increasingly common as more stores experiment with the technology. While some large brands are experimenting with new and innovative experiences, you can still use touchscreens in simpler ways to improve the customer experience, get more people in your store and increase not only sales, but loyalty too.
If you want to find out more about how interactive kiosks are solving problems, check out our Industry News section.