Touch screen kiosks have come a long way in the last few years. Now you’ll find them in a huge range of businesses performing a variety of important roles, from providing information to taking orders.
The technology is better than ever, and it’s got to the point where nearly any business can benefit from kiosks in some capacity.
Still not convinced? Here are some of the most impressive benefits you can get from installing a touch screen kiosk in your business.
Make your customers happy
Installing a touch screen kiosk is an easy way to make your customers happy – and happy customers are more likely to return, buy your products and recommend your business to others. All of which translates into more sales for you.
Kiosks help improve the customer experience in many ways. They:
- Perform a huge range of tasks
- Provide key information in an easy-to-access format
- Provide a consistently high level of service
- Process orders fast (e.g. food orders, tickets, etc.)
- Allow customers to get things done quicker
Crucially, touch screen kiosks play a role in reducing queue sizes, meaning your customers won’t have to wait around.
In short, kiosks help to optimise the experience for your customers, giving them a better impression of your business and helping you generate more sales, more repeat customers and positive word of mouth.
Keep your staff happy
Touch screen kiosks also benefit your employees. They primarily do this by taking care of the more mundane and repetitive tasks, helping to free up your employees’ time to focus on more interesting and engaging tasks.
This helps to get your employees more involved and motivated, which may lead to an increase in employee satisfaction – this in turn could result in a productivity boost and reduced staff turnover.
Improve your marketing
Marketing is another area you can improve by using touch screen kiosks, and you can do this in a variety of ways.
The fact that touch screen kiosks are interactive is a big plus. It means your customers invest effort in the experience, increasing engagement, and ensuring your marketing messages are more likely to be retained.
You might use your kiosks to upsell your customers when they buy directly through the kiosk – this is common online, but can be jarring when employees are forced to do it themselves.
On top of that, you can use your kiosk to gather accurate feedback from your customers, just like you would via an online store. You can then use this feedback to make smarter marketing decisions without the need to get customers to fill out lengthy surveys.
Slash your costs
Finally, touch screen kiosks provide your business with the perfect way to cut your costs. They do this in a number of ways:
- Kiosks can take the place of employees for simple and repetitive tasks
- They work 24 hours a day, seven days a week with no breaks
- They aren’t expensive to maintain
- They are easy to update, meaning you can update details about your products, store, events and more in a few clicks
Kiosks provide a more efficient way to run your business and improve your service without a high cost involved – what’s not to like?
Time to try touch screen kiosks in your business?
If you have yet to experience the benefits touch screen kiosks can bring, now is the time to add one in your business. Saving time and money and boosting staff and customer satisfaction are all easily accomplished with the right kiosk solution.
On top of all that, touch screen kiosks can be customised to fit the branding of your business. Custom software can be used to provide the exact experience you want for your customers, enhancing your brand image and increasing brand loyalty.
Sound interesting? Then speak to our team today and let us help you take advantage of all the incredible benefits touch screen kiosks can have for your business.