Technology is evolving at a breakneck speed. Back in the year 2000, it would have seemed impossible to explain to someone that by the year 2020 that 20% of grocery shopping would take place over the internet.
While it might seem as if that is farfetched, couple it up with the fact that consumers spent 126 billion US dollars on shopping in the 2018 holiday season alone.
The past two decades have seen a revolution in the technology sector. The pace at which technology has evolved has also affected digital trends.
The modern economy requires a business backed by current technology; otherwise, you can rest assured that your business will not progress alongside those who are keeping up to date.
Here we will discuss the top three digital trends in 2020 which you should be aware of for your business to succeed.
Technology and the human aspect
It is wise to plan ahead so that you can tap into the digital marketing trends in 2020. Marketing is always changing, and you can expect radical changes in 2020 in trends.
While technology plays a significant role in marketing digitization, there is also a shift when it comes to relations between clients, brands, and the wish to humanize promotion strategies.
As expected, data-driven ideologies plus AI will undoubtedly play a significant role in 2020 digital marketing strategies.
In 2020 the client is going to be more involved in marketing. Following on from 2019, there will be a significant shift in what people know and believe about marketing.
Digital advances in 2020 will likely not dwell on just convincing people to sign up for your services or buy stuff from your brand; instead, it will be about providing your customers with fantastic shopping experiences.
This is an idea based on the fact that a happy client will always return, and that the customers’ experience is important to them to encourage them to continue using your services or product.
Digital marketing trends in 2020 will likely give the consumer more power. Customers no longer rely on your information on how great your product is; they can do their research and make decisions about which products from which companies to purchase.
Therefore, it is up to you to give your consumers more than information in 2020 through digital signage and touchscreens.
Several years ago, search through voice command and invention of smart speakers was introduced, but do not mistake the power of design and visualization.
Voice search plays a significant role in how we design our marketing strategies, but visual content such as digital signage is better because the human brain processes images faster than sound.
Research shows that visual content performs better than plain text. Therefore, when planning your next year’s digital strategies, remember that visualization is crucial.
Featured Scraps and Zero SERP Numerals
Search Engine Optimisation always has and will still play a vital role in digital evolution while we advance into the new year 2020. The way people use Google, and other search engines are shifting, and aiming for number one page in Google rankings is not the only thing to rely on for your popularity and conversion rates.
People nowadays prefer the quickest data available. Therefore, you should create your 2020 digital goals by considering how to improve the efficiency of the information you give to your potential consumers.
The way people search and browse has undergone a massive change in the last decade. Search engines no longer analyze search results the way they did ten years ago.
Get Ready For 2020 Digital Trends
2020 marks a new shift in digital trends, and you should follow the tips above to stay ahead of the game.
Therefore, invest in digital signage and touchscreens to improve consumer experience and to provide them with relevant information and promotion material.