The Future of Digital Signage – What’s Going to Happen?

It is becoming more normal to see digital signage as part of everyday life. 

This technology has taken the world by storm, partly because of the flexibility in usage and the way it can be applied to so many industries. 

The sector itself is predicted to be worth 31.7 billion USD by 2025. Here we predict what the future of digital signage looks like.

More screens for different purposes

Already, we are starting to see digital signage infiltrate the high street with shops making use of visual screens for marketing and advertising, drawing footfall in by the exciting visuals. 

Until there is a vaccine, of course the use of screens to remind people to socially distance cannot be ignored either and we will be seeing more and more retail spaces make use of these to ensure safety of customers. 

Where we are also seeing digital signage flourish is in the hospitality sector, with restaurants making use of self-service kiosks so customers can order immediately. 

This cuts out the middle person which would have been the server, so the future is looking like less human interaction and more screen time. 

Larger screens and video walls

The trend for the bezel-less screens first began in 2011 with Samsung and Google working together to create the 2011 Galaxy nexus which had thinner borders on the side of the screens. 

This allowed for a larger screen without making the size of the product bigger. 

Fast forward, this feature of larger screens and slimmer frames is very common amongst phones sold today. 

We predict the combination of bezel-less and video walls to become more common forms of marketing. 

Video walls are when multiple screens are connected to form a huge screen and is a sleek new way to broadcast a product or play an advert to a busy crowd. 

Already we see this form of advertising at stations and airports, and can expect to see it more widely used in the coming years.

Greater customisation of screens

Artificial intelligence has evolved greatly over time, so that it is now possible to create algorithms with consumer data that will show the customer advertising. 

Though this poses security risks of personal data breaches, the future of advertising will depend on being able to predict what customers want to see on digital screens. 

We thereforethus can see digital signage become much more customised and targeted at a particular group of consumers.

Live streams 

Before, digital signage was updated with either a USB drive or a memory chip. 

This meant updating any content had to be done offline and remotely, which takes quite a bit of time and energy. 

Cloud technology has made this process much more quicker and streamlined, with content being updated instantaneously. 

This has paved the way for live content to become more common on digital signage. 

We can expect to see these live streams more widely used, with the potential of users to live stream reactions to content or press buttons on touch screens to show reactions.

The future of digital signage – Conclusion

Hence, the future of digital signage is looking dynamic and innovative, with endless possibilities. 

If you would like to find out more about the digital signage available, please contact Acante on +44 (0) 118 988 5522 or email enquiries@acante.co.uk