A digital revolution in banking
With the rise of telephone, internet and mobile banking, it’s becoming increasingly easy for customers to conduct their financial business without ever visiting a branch.
With this in mind, it may seem like in branch banking is slowly dying out. It may seem like customers no longer require human interaction for banking transactions.
The use of online banking is undoubtedly growing: a 2014 YouGov poll showed that 77% of customers accessed online or mobile banking at least once a month.
Despite this, the demand for branches is still strong. Recent research by Deloitte showed that 72% of customers usually go to their local branch to access financial services.
Bridging the gap between online and in branch banking
Interactive kiosks are the perfect tool for crossing the digital divide and making in branch banking accessible to everyone.
For customers that do the majority of their banking digitally, interactive kiosks can provide a familiar platform from which to access financial services in branch.
Customers who usually visit a branch to do their banking may find that interactive kiosks speed up and streamline the process.
In either case, interactive kiosks offer an enhanced customer experience in branches and enable customers to connect with financial services in new ways.
Here are four ways interactive kiosks for banking can benefit both the organisations and their customers:
An improved customer experience
Long queues are often a problem in bank branches. The use of interactive kiosks can vastly reduce waiting times by offering an alternative to the traditional tellers.
Easy-to-use interactive media can streamline the way customers access information and complete transactions, resulting in a more satisfying banking experience.
Interactive kiosks with visually appealing branded content can improve customer engagement with a bank’s brand.
Brand reinforcement builds trust and may increase customer loyalty, as well as making customers more inclined to accept additional services.
Upselling financial services
The task of upselling financial services usually falls to bank staff, and customer demand may often mean they have little time for it.
Interactive kiosks provide a platform for communicating additional services to customers, saving bank staff precious time.
Interactive kiosks can provide benefits to bank staff as well as customers. Targeted digital signage messages in staff areas are a great way to keep staff up-to-date with the latest information, rates and promotions.
This greatly reduces the time needed to train staff, and the reinforcement of key messages will help to improve retention.
Interactive kiosks – the future of banking
Numbers of bank branches may be reducing, but the demand for in branch banking is not.
Interactive kiosks are the ideal way to bring branches into the digital age, connect with customers and enhance the banking experience.
If you’d like more information on interactive kiosks for banking don’t hesitate to get in touch.