Digital signage is everywhere these days. But is it in your business? If not, it probably should be. If you are keen on switching from traditional signage to digital signage, how should you get started? Here’s a guide to help you out.
Why Switch to Digital Signage?
With so many businesses now incorporating digital signage, it’s clear that they are doing so for a reason. In fact, there are many benefits that businesses – including yours – can take advantage of:
- Digital signs are bright, bold and highly visible, which can help to attract more attention from potential customers.
- You can save money on printing costs because there is no need to print paper signs whenever you change a product or promotion.
- Digital signage can be interactive, generating more engagement from your customers.
- You can use digital signage to change the content whenever you want.
How to Switch to Digital Signage
So, you know the benefits of digital signage, but how should you go about switching from traditional signage to digital signage?
- Decide What you Want to Achieve
What is your current traditional signage achieving? How can you replace it directly? For example, if you are using it to advertise your promotions on your menu, could you simply replace it with a digital screen and do the same thing?
But don’t just stick to replacing your existing signage. Think carefully about what you could do with your digital signage to generate more business.
For example, you could incorporate touchscreen technology to provide information about the products in your store.
You might also integrate your signage with your social media feeds, such as a live Twitter stream. This can be a great way to show how engaged your customers are with your business.
You could also encourage greater interactivity from your customers by providing them with a code that they can scan with their phones to enter a competition or get a discount.
Or you could use digital signage to create an engaging window display that will entice more people in off the street.
- Set Up Your Equipment
Once you know what you want to achieve, you can start setting everything up. That means investing in the right equipment. There are two things to consider: the physical screens and the content.
There are lots of screens available on the market. You will, at the very least, require a flat-screen that can be attached to the wall or on a flexible support.
As for the content, you may want to do this yourself or hire a content creator to come up with advertisements, videos, animated cartoons and more.
Do you want to incorporate a touchscreen? If so, you will also need interactive content, which is a more specialised area. Then rather than simply displaying your content, you can encourage your customers to interact with it, which can be a great option for many businesses.
Start Switching from Traditional Signage to Digital Signage
Switching from traditional signage to digital signage can be a challenge. But there are so many advantages for businesses of all sizes from switching from traditional signage to digital signage that you should at least consider it.
So start planning the switch and think about how you can improve your business. Then start investing in digital signage and enjoy all the benefits it brings to your business.