We live in an increasingly diverse society, and it’s a good idea for businesses to reflect that in the services they provide. Multilingual kiosks are one way businesses can do this.
By deploying multilingual kiosks, businesses show that they’re sensitive to the needs of all customers, and care about creating a satisfying customer experience.
We’ve put together a list of the top four benefits multilingual kiosks can provide for businesses:
Reaching new audiences
By offering multiple languages on your kiosks, you make them available to a far wider range of people.
Non-English speaking customers will be able to take advantage of the services and products available on your kiosks, thereby widening your reach.
It’s a numbers game – the more people are able to use your kiosk, the more opportunities you’ll have to sell products, sign up new members or offer other services.
Not only will widening your audience give you more opportunities to drive sales, it will broaden the impact of your brand and help you foster new customer relationships.
Providing multilingual kiosks puts all customers on an equal footing in terms of communication.
This will give customers independence, allowing them to use your kiosks without assistance from staff. Customers will have a more satisfying experience and staff will be left free to attend to other tasks.
Multilingual kiosks may also help facilitate communication between customers and staff, helping to minimise frustration and make the process as efficient as possible.
Customers will be more likely to trust your business if they feel like their needs are being met.
Multilingual kiosks help build this trust by providing a platform for communication and promoting inclusion and equality.
If customers have a positive experience interacting with your kiosk, they will be more likely to leave with a positive impression of your business.
Self-service kiosks have become commonplace in many sectors and industries. For example, GP surgeries often have patient check-in kiosks and banks have kiosks where customers can undertake financial transaction.
Confidentiality is important in these situations, and non-English speaking customers have as much right to it as English speakers.
Multilingual kiosks allow all customers to input their details with the same level of confidentiality, without having to seek help from staff. Providing this confidentiality will help give customers confidence in your business.
Multilingual kiosks: a summary
Multilingual kiosks are a great way to reach new audiences, offer independence and confidentiality and build trust in your brand.
With any kiosk solution the key focus should be on how you can improve the customer experience, and offering multiple language options is a great way to do this.
To find out more about the kiosk solutions we offer, get in touch with us today – we’d love to chat.