Interactive self-service kiosks have become a common feature of retail spaces, restaurants, and hospitality venues.
They’re also proving popular among customers, with more than 65% of people saying they would go to a restaurant more often if it had self-service kiosks according to Forbes.
Digital kiosks are credited with creating a better, more efficient customer experience.
However, this can only be achieved if their placement and positioning are carefully considered and optimised.
In this blog, we’ll highlight the key factors to consider when it comes to interactive kiosk placement.
The visibility of your interactive kiosk is a simple but very important detail when deciding on its placement.
A 2021 report found that 49% of customers use self-service kiosks almost every time they shop, so you want to make their experience as quick and easy as possible
For example, in a shop, kiosks should be at the end of the customer’s journey, on their way out. This minimises the time it takes for them to find where to pay, check out, and leave.
However, if your kiosks are part of a check-in system in a hotel, they should be immediately visible upon entering. This placement would offer a convenient way for guests to check in and also welcome them into your hotel.
When deciding on interactive kiosk placement, you also need to consider which areas get the most traffic.
A 2018 study found that customers typically spend between 15% and 30% more when using self-service kiosks.
In order to benefit from this increased revenue, kiosks should be placed in high-traffic areas; this would more customers to interact with them.
If your kiosks are located in a quieter area outside of the route most customers take, they’re unlikely to change their route to use them.
However, it’s also important that your kiosks don’t disrupt the flow of traffic, as this could negatively affect customer experience.
Making sure your interactive kiosks are accessible is another key consideration. In order to improve the experience for all customers, they should be easy for everyone to use.
This may be as simple as ensuring that your kiosks are at a suitable height and have sufficient space around them to be wheelchair accessible.
One of the easiest ways to improve accessibility is to make sure there is human assistance available nearby.
According to a 2021 study, 67% of people have experienced an issue using a self-checkout kiosk; this highlights the importance of ensuring someone is there to help if necessary.
For more information, read our advice on how to make sure your kiosks are more accessible.
Though the main purpose of an interactive kiosk is to make things quicker and easier for your customers, you should also think about aesthetics.
Given that many people may use your kiosks each day, it’s critical for both presentation and hygiene that you maintain their cleanliness.
A 2020 report suggests that, in light of the COVID-19 pandemic, many customers now prefer to use kiosks because they enable ‘social distancing’ and limit face-to-face contact.
Of course, this only applies if customers are confident in the kiosk’s cleanliness.
To learn more about the importance of keeping your kiosks in top condition, check out our guide on how to clean your digital kiosk.
You may also want your kiosks to align with your branding by featuring your signature colours or logo.
Here at Acante, we offer flexible branding solutions to help you make your interactive kiosks eye-catching, as well as functional.
Interactive kiosk placement: conclusion
Having digital kiosks can be a huge selling point for your business; however, you need to get the placement right to make sure you’re getting the most out of them.
Not only do interactive kiosks benefit the customer by improving their experience, they can also boost your business’ efficiency and revenue.
For more advice about interactive kiosk placement or other ways to optimise how you use kiosks, contact us today.