Thinking of improving your visitor experience using museum kiosks?
When you hear the word ‘museum’ you might be forgiven for thinking of dusty old exhibits featuring artefacts that have little connection with how we live our lives today.
We would hazard a guess though, that you hadn’t been inside a museum for some time.
In recent years, many museums have been busy stepping into the digital age with their use of interactive kiosks to address this outdated and incorrect image.
This use of technology has helped them to connect with their visitors more effectively, to access the many benefits of learning about different times in history and diverse cultures across the globe. This allows visitors to broaden our own thinking, understanding and empathy.
Thanks to recent advancements in technology, the options for museums to engage their audiences and entice younger generations are ever-expanding.
So, how do museums go about using technology and digital kiosks to enhance the visitor experience?
- They offer an interactive experience
The process of acquiring knowledge is so much more effective if delivered through an activity or interactive process.
This is why lecture-style teaching in schools has moved on to learning-by-doing through activities.
In this respect, it is unsurprising to see that kiosks are becoming increasingly popular in museum settings.
- They improve understanding
Kiosks offer opportunities for visitors to engage with exhibitions and artefacts in a way they never have before.
With digital kiosks, museums can offer a combination of images, text, videos, audio and interactive aspects such as quizzes to communication and embed learning in more interesting and engaging ways.
Museum kiosks can offer maps, games, and infographics to deliver educational information in a way that enhances the customer experience at the same time as deepening understanding and knowledge.
- They boost attendance
A more interesting and engaging museum experience can certainly boost attendance.
Use of the museum kiosks can also be monitored so that management can make decisions about displays and exhibits.
They can analyse how the space is used, how long visitors spend in particular areas and how they use revenue-boosting spaces like cafes and shops.
- They improve accessibility
High quality and easy-to-use touch screens can open up accessibility in museums.
Gone are the days of small type face on printed information cards. Large font size can be used on a variety of coloured backgrounds to make it easier to read for those with particular conditions.
The variety of ways in which information is delivered can also help in this respect with many audio and video options.
- They deepen education through video storytelling
You only have to look at the huge popularity of TikTok and YouTube to know that video is the future of communication.
Museums can capitalise on this popularity and use videos to help tell stories about their exhibits which will resonate with customers and engage them in ways that blocks of text might not.
In this digital age it is important to make sure that you stay relevant and in touch with an increasingly digitally literate visitor.
Museums can shake off the stuffy and boring image that has dogged them for decades.
They are full of treasures to be discovered. By embracing digital technology, museums can better engage their audiences and dispel the myth that they do not have anything interesting to offer.
Even with visitors who aren’t digital natives, kiosks offer a very user-friendly and straightforward introduction to technology and interactive experiences.
We work closely with clients to understand their settings, and from this we can put together bespoke packages to suit every need.