How to upsell using digital signage and kiosks

Wondering how you can upsell using digital signage?

Digital signage and kiosks are integral advertising tools for your business. Digital signage informs clients about your product range, emphasises significant features, and advises on the purchasing process. 

Meanwhile, digital kiosks can cut down waiting time, enable greater control of the ordering process, not to mention making the ordering process a lot more personalised.

What’s more, kiosks and digital signage can transform how customers interact with your brand and how long they spend in your shop.

Here’s our guide on how to upsell using digital signage and kiosks.

Kiosks

Even though kiosks have been in operation since the early 1990s, they’ve been increasingly used in restaurants more recently. 

Because the cost of kiosk systems has lessened, there’s been an increase in the number of restaurants using them. 

Many companies offer ordering platforms, including iOS-friendly programs, intricate hardware systems and more.

Here are just some of the ways kiosks help you upsell.

1. Upsell Through Multiple Messages

It can be tricky to train staff to effectively upsell numerous messages. Digital kiosks allow a restaurant manager to input multiple messages in line with a customer’s purchase behaviour. 

For instance, upsell extra cheese with a burger dish or a pint of beer with a plate of chips.

2. Real-Time Changes to Menu Prices

Since printed menus are less flexible and static, price changes aren’t immediately effective. Kiosk systems, on the other hand, provide real-time adjustments to prices and content. 

These digital platforms enable restaurateurs to advertise or discount products to influence favourable food prices or move inventory to a restaurant’s net income advantage.

3. Improved Order Precision 

Staff are trained to read back a customer’s order before processing. However, it’s easy to make mistakes, particularly with more personalisation choices. 

To increase accuracy, there’s a visual recap of a customer’s order on a digital kiosk, which means more onus is placed on the customer for their order.

4. Lessened Ordering Time

Customers typically experience delays in the total service time due to larger menus in the traditional ordering process. 

A mobile ordering system or self-serve kiosk enables customers to peruse the menu with convenient, bite-size messaging.

Digital Signage

The most important feature of digital signage in retail is its incredible ability to increase a company’s revenue

So, it’s a good idea to invest in digital signage if you want to see the benefits it brings to your profit. 

1. Redirect Your Shoppers 

Use your digital signage to tell shoppers about similar products that suit their requirements. Take it a step further by suggesting items or assembling them to reach your company objectives. 

Another way to upsell using digital signage is to use it to lead and attract your customers to more expensive products. If you want to cut down the number of shoppers in your sale aisle, entice shoppers to other products in your shop by directing them away. 

2. A New Spin on Advertising

To drive your revenue, advertising is key. Your promotions and offers should be what your customers see first. 

Digital signage in your shop will make your campaigns glaringly obvious to your shoppers when they’re visiting. You’ll also be able to quickly make changes and update weekly specials using digital signage. 

To make the most of your digital signage, you can offer suppliers advertising spots on your digital signage which, in turn, will boost their sell-through rate.

3. Customer Demographics

You can gather important customer insights using digital signage with the right technologies. And you won’t need to barrage your customers with irritating emails or customer surveys. 

You can use the information gathered using digital signage to put together targeted digital campaigns. With the data gathered, you’ll be able to produce extremely personalised media campaigns to enhance your profit and boost sales.

So, why not start reaping the benefits of digital signage and kiosks today?