Wondering how to run a competition to help promote your business?
Running a competition is a great idea. There’s no better way to build buzz and excitement around your brand, boost your visibility, grow your email list and make more sales.
But what should you do to prevent your competition from being a flop? You don’t want to spend time, energy and money if you don’t get results.
Here’s how to run a competition the right way.
Offer a fantastic prize
When it comes to knowing how to run a competition, no matter what you do to promote it, you won’t get far if you don’t have a fantastic prize to offer.
A truly tempting prize will ensure more people want to enter the competition. If it’s genuinely valuable, it’s likely to get more buzz. More people will tell their friends about it, and it might even get media attention for some great PR.
The only caveat is to make sure it’s relevant. Don’t just offer a prize that anyone would want – because your aim is to attract your potential customers. So offer a prize that’s relevant to what you do – the sort of prize that will be tempting for your target audience.
Harness the power of social media
Social media is the best way to get the news out about your competition and build buzz. There are two ways to do this: standard posts and social ads.
You can get a lot of traction by simply posting about your competition, especially if you use a unique hashtag. Encourage people to mention the hashtag when entering, and then create fun and unique content around the competition to make sure as many people as possible find out about it.
But don’t forget about advertising. Ads can be especially effective at the start when you’re trying to build traction. On Facebook, you can target very specific audiences and make sure you get the news out to the people who matter.
Get the word out with digital signage
If you have a physical store, you can promote your competition here too. Mention it at the counter, hand out flyers and don’t forget about the power of digital signage.
If you have screens or kiosks in your stores, create a short video promotion for your competition to play on them. That way, everyone who enters your store is sure to find out about the competition. Use it to provide clear details on how to enter, and keep it short, simple and bold for the best results.
Reward your email subscribers
If you have a list of email subscribers, reward them for sharing the word about your competition. For example, you could give them the chance to get more entries.
For every person they get to enter, give them a number of extra entries. This is an easy way to boost your customer loyalty while getting more people to sign up at the same time.
Give it viral potential
You’ll get more people to sign up for your competition if people spread the word about it and help it go viral. For this to happen, you need a good prize, as already mentioned. But when it comes to how to run a competition successfully, you can build more buzz by making it fun and encouraging people to get involved.
For example, ask people to share a photo or video in order to enter, and to share them using a hashtag. If people enjoy seeing the entries, they’re more likely to share them and then enter themselves.
How to run a competition: A summary
We hope our guide to how to run a competition has given you some inspiration. These steps should help you make sure your next competition is a hit!
A successful competition can generate a huge amount of buzz, get people interested in your brand, build loyalty with your existing customers and grow your list – all of which translates into more sales.
So start planning your competition today and take advantage of all the benefits.