Have you ever wondered how to get technophobes to use your kiosks?
Technology is becoming increasingly ubiquitous in our lives, and the tech-savvy younger generations are taking it all in their stride.
But there’s another demographic that’s slightly harder to convince of technology’s benefits.
We’re talking about technophobes. We all know a few – whether because of age, lack of interest or stubbornness, they shun technological advances and prefer to stick to the familiar.
Technophobes could potentially represent a large chunk of audience your kiosks are losing out on. So how do you tap into that oft-overlooked market and grab the attention of the tech-opposing hordes?
Here are our tips on how to get technophobes to use your kiosks:
Go back to basics
Don’t underestimate the importance of keeping your content simple.
If your kiosks feature on-screen forms, only ask for the information you absolutely need. Asking too much of users may scare them away.
Don’t overdo it with elaborate graphics and loud sounds, as these can be overbearing and discourage people from using the kiosk.
Convenience is key
If your kiosks are the most convenient way of completing a task, they’re much more likely to attract a technophobe audience.
Perhaps you have a hotel check-in kiosk which significantly cuts down waiting times. Try employing signage that makes it obvious how much time users will save by using the kiosk.
Your kiosks should be conveniently located and easy to find. Ensure they’re well-lit, and in a position that allows users to stand comfortably in front of them.
Make things easy
It should be immediately obvious to users what they’re supposed to do with your kiosk, and how to navigate it. Any confusion on this front is likely to cause them to abandon it.
Make calls-to-action and navigational buttons prominent and clear. FAQs and ‘help’ buttons should also be obvious.
If a user accidentally enters the wrong information, make sure your application highlights where they’ve gone wrong so they can fix it easily.
Give them an incentive
Give people a reason to use your kiosks by offering a discount or giveaway if they do. This will help to attract technophobes in the first place.
But don’t stop there. Once you’ve reeled people in with free stuff, keep them hooked with a quality experience. Whatever their use, your kiosks should make things better for users.
If their first experience of using the kiosk is a good one, people will opt to use it again and again.
How to get technophobes to use your kiosks – a summary
Keep your content simple, make your kiosks easy and convenient to use, and incentivise.
These tips should give you a good idea of how to get technophobes to use your kiosks, and with any luck you’ll soon attract a brand new audience.
For more ideas on how to get technophobes to use your kiosks, get in touch with us today. We’re always happy to chat.