How digital signage can improve workplace safety

Wondering how digital signage can improve workplace safety?

It is increasingly recognised that digital signage can help you to do this. According to a 2020 report, health and safety communications through digital channels result in reductions of 20% or greater in injury and illness rates.

Robust, effective health and safety policies and practices are vital to creating a working environment in which employees feel protected and valued.

Considered procedures limit the likelihood of an accident taking place and ensure that if the worst does happen, everyone is aware of what to do. Employers have a legal requirement to ensure everyone is sufficiently protected and can face criminal charges if found to be negligent in this respect.

And accidents do happen.

In the 2018/19 reporting year, RIDDOR data shows there were 650,208 workplace injuries. If you want to protect your staff and ensure you are meeting all legal obligations, find out about how digital signage can improve workplace safety.

Digital signage catches and keeps attention

We would say that right? It isn’t just us, though.

Research demonstrates 90% of the information transmitted to the brain is visual, making digital signage a powerful medium for delivering information. Engaging visual content, such as videos and graphics, retains attention more effectively than static signage. What’s more, studies have shown when informational signs are static there is a tendency to cram text to fit – making it less legible.

The ability to deliver audio makes digital signage incredibly versatile. Audio increases awareness of messaging (which can also be heeded without a direct line of sight) and is particularly useful in an emergency scenario.

Digital signage allows for flexible messaging

Policies and procedures change, and new practices are required. By its nature, digital signage saves the need to reproduce static posters and displays.

What’s more, a digital system allows for messaging to be tailored, such as for a particular department or facility. Communications can be in real time and delivered in a targeted fashion to relevant audiences. This would be particularly useful in emergency scenarios.

A test-and-learn approach to messaging is encouraged. By going digital, employers can monitor the impact of various message formats on workplace safety and productivity, quickly and efficiently rolling out the most impactful media strategies.

Digital signage enhances internal communication

Increases in employee productivity of 25% have been noted in workplaces using digital signage. Versatile and powerful, digital screens provide multiple opportunities for engagement. For example, QR codes added to health and safety messaging can link through to formal documentation and additional information on a company website.

There are benefits to staff training and new-hire onboarding. Research has revealed 70% of new employee information is forgotten within 24 hours. Crucial health and safety training and support can be delivered via video on digital screens – and it has been shown that people retain 65% of visually presented information.

How digital signage can improve workplace safety: conclusion

If the above hasn’t convinced you that digital screens could play a role in your organisation’s health and safety implementation strategy, why not get in touch to discuss how Acante’s digital signage solutions can benefit you.