Generating leads for your business is an important part of building a customer base and achieving your sales targets.
Interactive kiosks can be a great way to reach potential new customers and establish your brand. Here’s how to use them effectively for generating leads for your business:
Integrate kiosks with your other marketing efforts
Attracting the attention of potential customers can be a challenge, but kiosks can make it a lot easier – especially when combined with other marketing channels.
For example, you could install a kiosk in your business premises and use it to offer special discounts or offers for people who sign up to your mailing list.
Likewise, if you install a sales kiosk, you could offer discounts in your print and email marketing campaigns to those who use it in-store.
Generating leads for your business with a free-standing kiosk
Free-standing kiosks can be invaluable in terms of generating leads for your business, one of their main advantages being that you can put them wherever they will attract the most attention.
When deciding where to put your kiosk, it’s a good idea to do a bit of research into your target audience. Who are you trying to reach? Where will they be?
You might put your kiosk directly outside your business premises to attract people into the store, or it might be better located slightly further afield (you may need to seek permission from the relevant council for this).
If you attend trade shows or conventions, a free-standing kiosk is the perfect addition to your display.
For the best results, make sure your kiosk matches your branding. Decorate it with the colours of your brand and add your logo so it’s immediately obvious which business it’s promoting.
Design high-quality, engaging content that shows off your products or services and gives customers all the information they need.
Make it easy to use with clear calls-to-action. If you’re using your kiosk to gather customer information, it should be immediately obvious to customers how to input their details.
Building brand loyalty and starting relationships
An effectively branded kiosk can be a brilliant way of starting conversations with potential customers.
Whether it’s located in your business premises or elsewhere, if a customer has a positive experience with your kiosk they’ll be more likely to have a positive impression of your business.
Fostering a positive relationship with potential customers is the first step in building up an established customer base.
A branded kiosk with engaging content and an intuitive interface can be an effective way of generating leads for your business – and then helping those leads turn into loyal customers.
Generating leads for your business using kiosks – a summary
Kiosks can be a brilliant way to generate leads, build a loyal customer base and ultimately increase sales.
We provide innovative, high-quality kiosk solutions for a huge range of applications. Get in touch with us today to find out more.