There are many benefits of using interactive digital kiosks as well as possible uses, and they have found use within a variety of different settings and industries.
They can be used as wayfinding tools, information points, or even to offer a simple but convenient way to complete questionnaires or even job applications.
They have been adopted in classroom and school settings as interactive learning aids, and forward thinking exhibitors have used them to showcase products and services as part of an exhibition display.
They are even becoming increasingly common in healthcare facilities and hospitals, as a more cost effective way of booking patients in.
It is their flexibility, as much as the technology or convenience, that makes interactive kiosks such a potentially beneficial tool for the modern business.
Read on for more information about the benefits to using interactive digital kiosks.
1. Free Up Employees
Answering the same questions hundreds of times a day is, with the greatest will in the world, a mundane and repetitive task, albeit an essential one.
Even though there may still be some reluctance to use the kiosks displayed by some customers, many will take to them and may even prefer to use the kiosk because of the lack of perceived pressure.
Employees that would ordinarily be answering questions are free to perform other, less mundane, and more fulfilling tasks during their working day.
Employees that face fewer mundane and repetitive tasks are more likely to have higher job satisfaction, which means improved morale and reduced staff turnover.
2. Reduce Costs
Another of the benefits of using interactive digital kiosks is related to cost cutting.
It may not be necessary to employ such a large customer services team, and because your employees will be able to concentrate on mission critical tasks, it means that you can save money.
A reduction in salaries means a reduction in overall costs, and when you consider that a kiosk doesn’t need hourly breaks, won’t have to stop for lunch, and can work for 24 hours a day if needs be, without calling on a union representative, it means that you can enjoy greatly reduced costs.
Reducing overheads is an ongoing struggle for a lot of organisations, and it is one of the key factors in ensuring that you run an optimal business venture.
3. Offer Instant Customer Service
Customer service is vital to the performance of a successful business.
Whether it is directing customers to the right area of a retail store, or offering help and advice on using your company’s services, a kiosk offers instant access to that information, and it can help to reduce waiting times at customer service desks.
Customer service employees can be reserved for answering the more unique questions that they are almost certainly faced with.
A happy customer is not only more likely to make a purchase, but will be more inclined to share their positive experience with others.
4. Interactive Means Active Interaction
Interactive kiosks can offer experiential marketing to potential customers, and because they are interactive, it means that your customers have already invested time and effort into your products or services.
The more time they invest, the more they will feel invested, and the more likely they will be to want to make a purchase.
By providing helpful information, you are also building trust, and trust really does go a long way in forging a positive B2C relationship.
The kiosks can even offer upselling and cross-selling, when used in a retail setting, which is something that is generally considered obtrusive when a human employee tries it.
They can increase your revenue, as well as reduce your overhead costs – further examples of the benefits of using interactive digital kiosks.
5. Customer Behaviour Analysis
Whenever a customer or potential customer uses the kiosk, it can collect certain pieces of information and data.
While it is possible to collect basic data from tills, and ask customer services employees to gather similar data, kiosk data collection is accurate and automatic.
Such customer behaviour analysis is priceless because it can help you to maximise revenue, increase average sales, and ensure that you concentrate on the areas of your business that have the highest demand and make the greatest profits.
Companies can pay substantial sums to collect customer behaviour data through questionnaires, surveys, and other means. Interactive kiosks can provide similar data without the need to stop and question customers.