Digital wayfinding is growing in popularity as screens start to play an ever-increasing role in our lives.
Digital signs are now being used everywhere from shops to airports, and people are becoming increasingly used to them. Many attractions, like museums and theme parks, realised years ago that more people are using their mobile phones to find information during their visits. But visitors still struggle with finding directions, and this also applies to large buildings that are hard to navigate like conference centres.
Touchscreen kiosks have many benefits, providing a simple, accessible and always-ready solution to provide visitors with the directions they need.
Here we look at some of the key benefits for using kiosks in your visitor attraction or large building to provide the best digital wayfinding experience for your visitors.
Why Use Digital Wayfinding Kiosks?
There are many benefits of using wayfinding kiosks in your organisation or visitor attraction:
- Provide information 24/7
- Easy and quick to use
- Save money on staff and printing brochures
- Constantly provide the latest information
These are just some of the main benefits of digital wayfinding, and it’s easy to see why they are becoming so popular. But how should you get the most out of yours?
Make Clarity a Priority
Your wayfinding kiosks need to be clear and easy to use – this needs to be the first priority. Keep things simple and don’t overcrowd the screen to make sure people with no prior experience of the kiosk can easily use it to find directions. Also, use colour coding to make routes clearer.
The simpler it is, the faster it will be to understand – and the less need visitors will have to seek assistance.
Use Clear Icons
Icons should be clear so that there is no confusion for the users. Have a start point and an endpoint to the route using recognisable icons that don’t leave any room for confusion.
This also involves using icons to highlight lifts, toilets, stairs and other ‘signposts’ along the route to make it easier for users to find their way.
Provide Route Lines
Another best practice is to use route lines. Sometimes getting from place to place can be a challenge, especially in a large area where the route may involve going to different levels of a building.
Avoid simply displaying the destination, and instead show the actual path the user needs to take. Provide details of the different steps, and make it as easy as possible for people to find their way.
Use Kiosks for Promotional Purposes
The kiosks may be primarily for digital wayfinding purposes, but remember that they are working 24/7 and they can be useful marketing tools.
You could use them to provide details of promos at the restaurant, menu suggestions or times of special events and exhibitions. Or use them to promote local businesses and earn money from your kiosks.
Make Sure Your Kiosks Are Built to Last
Finally, the kiosks themselves should be tough, especially if they are for use outdoors. Bolt them into the ground for security as well as to keep them stable, and ensure they are made from safety glass and have adequate weatherproofing.
Could You Benefit from Digital Wayfinding?
If you run an attraction or have any large organisation where digital wayfinding could be used, consider the benefits of installing a few kiosks – and follow these tips to make sure you get the most from them.
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