Many universities have embraced digital signage as a means of communicating with an increasingly tech-driven student population.
Digital signage on campus provides universities with a vital opportunity to convey key information to a wide audience.
We’ve taken a look at how universities can implement digital signage on campus, and what they should be thinking about to help their digital signage strategy succeed.
Digital signage on campus: what is it used for?
Digital signage can have a wide variety of applications in the university environment. Some of its primary uses include:
Promoting events, opportunities or services
Most universities have a rich and varied programme of activities and opportunities, and it’s important that these are highlighted to the student population.
Digital signage offers the perfect way to do this. Event schedules and details can be updated instantly and displayed where they’re most likely to be seen, helping students make the most of their university experience.
Celebrating student and staff achievements
Highlighting the successes of students, alumni and staff not only helps to encourage students, increase morale and raise the university’s profile, it can also be a useful recruitment tool aimed at visiting prospective students.
Communicating important information
Digital signage provides a quick, easy way to convey important or emergency information. News of room closures, fire drills and and building evacuations can be instantly and easily disseminated throughout the whole university.
Many universities have large or even multiple campuses, and navigating them can be difficult – particularly for new students and visitors. Interactive maps on digital screens or kiosks greatly alleviate this problem and reduce the need for producing printed maps.
Digital signage on campus: important considerations
Digital signage offers almost endless opportunities for universities to communicate information. To get the most out of your university’s digital signage, consider three key points:
Who are you talking to?
For digital signage to work effectively, it needs to be targeted specifically to its audience. You need to consider who you’re trying to communicate with and tailor your digital signage offering accordingly.
For universities, the primary audience will generally be students, followed by staff and visiting members of the public.
How will you reach them?
Once you’ve established your audience, you can identify their needs in order to determine what information will be useful to them and how it should be presented.
When producing content for your audience, think about what problem you’re trying to solve for them. Are you hoping to inform them of a useful service they may not have heard of? Are you providing important information about their studies? The answers to these questions will help you determine the most appropriate channels for reaching your audience.
For example, a large screen in a busy foyer will probably have a broad audience of students and staff, and so would be perfect for university-wide announcements.
A small screen in a particular department would most likely only be seen by students studying in that department, and would be better suited to course-specific communications.
Is your content accessible?
Consider whether your audience will have any particular requirements, and tailor your content to fit.
For example, are there many international students on campus who may require the information in different languages? Is your content accessible for visually or hearing impaired students and staff?
Meeting the needs of your audience is vital if you want your digital signage strategy to succeed.
Digital signage on campus: the ultimate communication tool
Digital signage can provide unmatched opportunities for communicating with students and staff. If you’d like more information on how your university could benefit from digital signage, please do get in touch with us.