Digital Signage in Transportation: A Case Study

Digital signage is having an increasing impact on all areas of our lives, and this is especially true when it comes to digital signage in transportation.

We constantly encounter screens when we travel, from touchscreen kiosks when checking-in to flights, to screens presenting information about departure times.

Now a recent development in Japan has seen custom touchscreen kiosks installed in a couple of bus stations to improve the travel experience. Here’s a look at what’s been happening.

Digital Signage in Transportation: Touchscreen Information Kiosks 

Hyojito, a digital signage company, used technology from Zytronic to design and manufacture information kiosks for bus travel.

There are two kiosks now in operation, and they have been developed for Nara Kotsu Bus Lines Co in Japan. This Bus Line provides local services, sightseeing tours and intercity transport in Japan, where it has been operating for decades. Currently it serves over 50 million passengers a year.

The new kiosks have been installed in two bus stations: JR Nara and Kintetsu Nara. These are the two main hubs for long-distance and local buses.


Key Features

The travel information kiosks are both 75 inches, so they are very large. These large-format kiosks fulfil the demand in recent years for larger touchscreens with higher resolutions, and they make it easy for travellers to find all the information they need.

The kiosks are also multilingual, which is an important issue for digital signage in transportation. They are designed to be used by locals as well as visitors, so tourists and travellers can now use the screens to get access to information in their own languages.

The main information provided is related to travel information, and this includes bus timetables as well as related location information so travellers have all the information they need when travelling by bus.

Multilingual map applications are also available, making it easier for travellers to find out where they are going and plan their routes.

The screens have also been designed to be very tough so they can be used for a long time and by many people every day. They are even tough enough to be used outdoors.


Benefits of Digital Signage in Transportation

This is just one example of how digital signage in transportation is being used to have a positive impact on the experience of travellers. Travel is one area where digital signage makes such a big difference, and it has several benefits.

Digital signage speeds up the travel times for travellers passing through and provides quick access to information at the exact moment it is needed.

The information provided is accurate and updated. When there are changes to travel times, such as cancellations and emergencies, the screens can display the information quickly.

The screens also provide information to people from all over the world. The international nature of travel means that many people will not speak the local language, and a touchscreen kiosk allows people to choose how they access the information, which could potentially include dozens of languages.


Digital Signage Is Becoming More Prevalent

Digital signage in transportation is here to stay. It is changing how we travel and providing many benefits to travellers all over the world. We may encounter digital signage more in airports and train stations, but this latest example shows how it can have an impact on bus travellers too.

If you’d like to explore our range of touchscreen kiosks, get in touch.