Digital signage in the travel industry is a burgeoning market.
In the last few years we’ve seen something of a digital signage revolution. It’s given businesses new and innovative ways to connect with audiences and communicate their messages.
More and more industries are taking advantage of the opportunities digital signage offers – from healthcare to hospitality to retail.
The travel industry isn’t being left behind. As its surge in popularity continues, travel businesses are increasingly leveraging the power of digital signage to engage customers.
Digital signage helps travellers feel connected and gives them a more satisfying travel experience. Interactive displays allow them to explore destinations and find information easily.
Here are our top five benefits of digital signage in the travel industry:
It’s a great way to share news and information
Digital signage can provide real-time information about destinations, allowing tourists to make savvy travel decisions and learn about the place they’re heading to.
Live information about local news, weather and events can all be invaluable for travellers. Digital signage is the perfect way to communicate this information.
It offers a platform to promote local businesses
Local shops, restaurants and other businesses can advertise via digital signage.
This works in favour of both tourists and businesses. It encourages travellers to explore and helps them discover places to eat, drink and shop, whilst also driving sales for businesses.
It makes wayfinding simple
Wayfinding is difficult at the best of times. When you’re in a completely unfamiliar area, it can be a nightmare.
Interactive wayfinding kiosks are great for helping travellers navigate their way around.
They can be used at airports and train stations, tourist attractions or in town centres to encourage tourists to explore their surroundings and give them information about nearby sites to visit.
It’s great for data capture
Digital signage allows you to easily collect data and analytics. This is a useful way to learn more about your audience and measure the effectiveness of your content.
The data you gather will help you tailor your content to your audience, thus increasing ROI.
It can provide wi-fi
Many tourists won’t have data roaming turned on if they’re travelling abroad, so free wi-fi is a surefire draw.
Free wi-fi is becoming more and more common at tourist destinations and attractions, to the point where people are starting to expect it. If it’s not available it can be a big turn-off.
Digital signage in the travel industry: a summary
Digital signage in the travel industry can enhance the travel experience in a multitude of ways – make sure you don’t miss out.
If you’d like to know more about digital signage in the travel industry, get in touch with us today.