Lockdown would have been a lot more difficult – and dull – were it not for today’s digital world.
Zoom meetings and being able to work remotely kept us employed, for instance.
At the same time, iPad games and Netflix made sure the younger generation were engrossed while it rained outside.
But now that the UK government is urging a return to office working and many shops have been open since June already, how can digitisation – and digital signage in particular – help companies navigate their way around the new sanitisation and social distancing rules?
And how can they help shoppers and staff to feel safe – and not stressed – returning to their old workplaces?
Digital signage making shops and public spaces safer
With many public establishments still using one-way systems, digital signs can be used in-store to identify in which direction shoppers should proceed. Other uses could be to:
- Let shoppers know which areas of a department store are reasonably empty
- Remind customers to sanitise their hands when entering and leaving the store
- Identify and contact customers if a Coronavirus outbreak has occurred. This can be achieved by using biometric cameras and facial recognition technology together with cameras and screens
- Ensure social distance is being carried out effectively by monitoring with cameras
- Count the number of customers entering a premise to prevent overcrowding and a breaking of social distancing rules
- Do away with the need for staff to be repeatedly touching and changing physical signage
Digital signage benefits for companies
Companies can benefit from the convenience of digital signage in a number of ways. It’s easier for a company to update messages digitally, for instance.
This is important with the rules around coronavirus and particularly, local lockdowns, changing daily at times.
Another bonus of digital signage in these Coronavirus times is the speed at which an important message can be conveyed.
It could be that new PPH equipment has arrived and staff are welcome to pick up individual masks, sanitisers etc.
Then there is the whole ‘attracting shoppers back to the high street’ aspect. It’s easy and convenient to buy online these days (and if people weren’t aware of this before lockdown, they are now).
So, in order to get shoppers to physically enter stores again there needs to be an added attraction. Digital signage, music streaming and interactive technology can all provide this.
So too can using Artificial Intelligence which can pick up on a customer’s smart phone and discern their likes, dislikes and preferences.
It can then personalise a sign’s message to suit that individual e.g. a discount promotion on a brand he or she likes.
Other uses of digital signage
There’s no denying the retail industry has suffered hugely during lockdown –which is why digital signage to promote ‘pop-up stores’ is in big demand.
In some cases, advanced technology is replacing push-button and touch screens, allowing customers to choose options on digital screens whilst two centimetres physically removed from it.
There is also the need for staff to be able to work digital technology remotely and from individual screens, such as their own smartphones.
So too is the ability to translate digital messages for different locations – this is ‘a must’ for global companies since it saves both time and money.
One thing is for sure, digital signage is here to stay. And it’s about to get even more impressive.
Get in touch!
Interested in employing digital signage to make life easier for your staff and customers post-lockdown?