Digital signage solutions are becoming increasingly popular across a broad range of industries. They can be used to highlight special events and offers, to share information, or to encourage customers to try new things.
They require very little maintenance and, once set up, you can simply change the content remotely when you have a new offer or message.
Digital signage is a great solution for a forward-thinking business and helps give your organisation a sleek and high-end image.
There are just a few things you need to know about how to set up your signage effectively, and then you’re good to go.
What’s the deal?
Digital signage comes in all shapes and sizes and comes with a wide variety of mounting options, depending on your space and what the sign is being used for.
For example, you might choose a rack mount, the easily-installable rear mount, or a panel mount to insert the screen into a cabinet or other display unit.
You can place your digital signage externally to attract customers into a shop; you can develop a USP with customised signage to set yourself apart from your competitors.
Content can be updated regularly, delivering your marketing campaigns with relevant and high-quality content.
It can be used to help boost seasonal campaigns – around religious festivals and national holidays, for example.
Wherever you choose to put your signage, you are going to need to consider how it is mounted, how it is connected, and where the cables are going to go.
Although vital for your signage to work correctly, understanding that you actually need to physically connect it is where people can sometimes come unstuck.
In the age of wifi, you would be forgiven for thinking that you don’t need to think about physical cables, but this is a really important aspect of digital signage.
Even though your digital signage will also use wifi for its main distribution method, it will still need good quality cables.
They are needed to connect the wireless device to the source or the display. The most common connector types used in digital signage are VGA/HD15, DVI, HDMI, DisplayPort and RJ45. It will help if you know what these cables look like. Speak to our experts if you need help -t hey can talk you through all of the options.
One of the main concerns businesses have when considering digital signage is around questions of security.
The last thing you want is for malicious sources to gain control of your sign and display unauthorised text or images.
This can lead to serious losses that stretch far beyond simple embarrassment. You could suffer reputation damage and end up breaching any SLAs you might have in place with clients.
It is therefore critical that companies make security a top priority and ensure that they are on top of updates and upgrades. Doing this will help safeguard you against attacks from hackers.
It’s also a good idea to make sure you have all bases covered with a robust maintenance and support package.
Whatever your digital signage needs, we at Acante can talk you through the options to find the best solution for you.
We can advise on the type of signage, mounting, software, and maintenance and security. Get in touch today!