What is The Difference Between Digital Kiosks and Digital Signage? This is a really common FAQ amongst business owners.
In today’s tech-led world, there are a wide range of modern marketing inventions, which utilise bold and innovative methods to promote a business, or to improve its operations.
There are a vast range of different tools, devices and installations out there, which (with a bit of investment) can enable a business to dramatically improve its offering.
But, if you’re unfamiliar with today’s technological scene, it can be confusing to know which device does what.
So, this blog is designed for anyone who is potentially considering the addition of either of these modern marketing tools.
Digital kiosks and digital signage are two of the most highly sought-after and effective digital installations out there, but how do you tell them apart?
Below, we will be taking you through a definition of these two popular digital business tools, explaining what they do, and then outlining the differences between the two.
What is digital signage?
Digital signage is a simple display, which features an image on a digital display screen.
The image could be, for example, an advertisement for a big offer, the showcasing of a new product, or a message to your customers.
What are digital kiosks?
Digital signage kiosks act as an interactive display, which can be used to assist customers’ visit to your location, and so promote a more positive customer experience.
It can help to answer their questions, direct them to what they are looking for, or provide them with helpful suggestions. Essentially, it operates as a member of staff would; helpfully guiding them through the store, and answering their queries.
What are their key differences?
The main, most obvious difference between these two devices is the matter of interactivity.
A digital sign cannot be engaged with by the user. It simply presents its message on the screen.
Digital kiosks, in contrast, can actually be used by the customer. The touch screen allows them to tell the device what they need, then the kiosk provides them with a solution.
The other key difference is one of specificity. A digital sign presents one single image to the entirety of your customers. In comparison, a digital kiosk provides a personally tailored experience, which is made to suit one single user at a time.
As a result, these two devices have different use cases. While the job of a digital sign is to attract (both potential customers and people who are currently in your store) towards a particular thing, the job of a digital kiosk is to assist customers with their purchases.
That is why digital signs are often featured in easily seen locations within a store, or areas of high traffic outside of a store, like by a road.
Digital kiosks are often located either near the entrance to a store. Or, if they are used as a self checkout payment option, then they are strategically positioned by the till area.
We hope that this brief guide has helped you to decide whether digital signage or digital kiosks would be the right option to help your business. They can be used on their own, or they are highly effective when used alongside each other.
Either way, whichever option you choose, the addition will enable you to provide an enhanced, more intuitive experience for your customers.