Cross-Channel Marketing Tips: How to Integrate Multiple Platforms

Looking for cross-channel marketing tips?

These days, knowing how to target your customers can be difficult. Should you reach out to them on their mobile phones? Through TV ads? On billboards? In search engines?

The truth is, you don’t have to stick to one platform for each campaign. Instead, take advantage of these cross-channel marketing tips and you can run your campaigns across multiple platforms at the same time.

Use QR codes on your print ads

Advertising in print may seem old-fashioned, but it can still be highly effective. You could advertise in newspapers, niche magazines, newsletters or on billboards.

But you can easily merge your marketing campaigns by using QR codes. By printing a QR code onto your advertisement, your target audience can scan the code with their phones. This can direct them to a website or landing page, and they could then enter a competition or sign up for something.

QR codes are an effective way to encourage your prospects to act in the moment and make a link between your offline and online marketing strategies.

Collect email addresses at the checkout

If you run a store, you can encourage your customers to leave their email addresses when they make a purchase. Simply hand them a form where they can fill in their email address and confirm they want to be on your list.

Then you can target them with your email marketing campaigns and encourage them to read your blogs, buy related products, enter your competitions and more.

Use digital signage in your store

When it comes to cross-channel marketing tips, digital signage can also be an effective way to direct more store visitors to your online channels. You can use screens in your store to highlight your social media channel, for example, by displaying your most recent tweets. If you run a restaurant or bar, people could even post to your social media account and see their message appear on the screen.

You could also use digital signage to highlight competitions you’re running on your website or special offers for online purchases. Or you could promote your company’s app on the Google Play Store or the App Store.

Encourage more visits to your store

If most of your customers buy from your online store, encourage them to visit your physical store if they need help or want to return an item. This can be a good option for local businesses.

Often, returning items bought online can be a hassle because the customer has to send them via post. Your customers might want to talk to someone in person, so make sure they know they can come in.

This is a great way to improve your customer relationships, and it could even lead to opportunities to make more sales in your store.

Another option is to use your website, blog or social media channels to advertise special offers that are only available in your store, which could help to drive more traffic to your physical store.

Reach more customers with these cross-channel marketing tips

When it comes to cross-channel marketing tips, these are a great place to start. Don’t feel like you need to stick to one channel. If you’re running a promotion in your online store, make sure people know about it in your physical store.

Always be on the lookout for ways to capture email addresses or to direct people in your store to your online properties, and take full advantage of all the marketing platforms available to you.