Christmas is just around the corner, and for many retailers, it’s the most important time of the year. Christmas is a great time to get creative with your marketing, and there are many Christmas marketing ideas you can use as inspiration to make more sales.
Use Digital Signage to Highlight Special Offers
When people enter your shop, make sure they know about your latest special offers by highlighting them on a screen that they can all see. Digital signage is becoming increasingly popular in shops large and small. It’s a fantastic way to capture attention and make sure your customers see your best offers.
As well as special festive offers, use it to highlight gift suggestions or publicise your special event or free refreshments. Or just use it to wish all your customers a very happy Christmas!
Use Email and Social Media
This is also a great time of year to make use of email marketing. If you already have an email list, make sure you send out a few emails to your subscribers highlighting special offers, top products, unique bundles and more.
Use social media to run ads with the same details, and give everything a festive feel. Go big, give them bigger discounts and make sure people know about it. People are ready to spend money at this time of year, so make the most of it.
Provide Added Extras
It’s important to give people what they want at Christmas – and that means providing them with even better customer service. Go out of your way to make their experience of shopping at your store the best it can possibly be.
Offer a free gift wrapping service, provide personal shoppers, suggest gift ideas and more. Do everything you can to make the experience enjoyable.
Hold a Special Event
Another one of the best Christmas marketing ideas is to hold a special event at your store. There are endless ways to do this, but just make sure it is something festive and genuinely interesting.
It could be a book signing, a musical performance, a product demonstration, a cooking class or even a Christmas fancy dress competition. Anything creative, unique and fun that will get noticed and generate publicity.
Provide Gift Cards
Gift cards are big at Christmas. People love them because they make easy, low-effort presents. Sort out your own gift cards in £10, £20 and £50 versions, then advertise them in your store. Display them at the checkout, or use your digital signage to make sure everyone knows about them.
Set Up a Photo Opportunity
This is a fun way to get more traffic in your store. The idea is to set up a Christmas scene and invite people to take selfies. Make it fun, festive and attractive – anything to get people in.
What you create depends on your type of store. It could be something that appeals to kids, or maybe something for couples. Encourage them to share their selfie using your campaign hashtag, and give away a special free gift every day to the best one.
Get into the Spirit of Things
This is Christmas, so get Christmassy! You need to really get into the spirit of things because that’s what your customers will want to see. That means decorations, Christmas trees and lights. You could even offer free refreshments or a live band or musician.
Perhaps the easiest way to get into the festive spirit is to create a window display (use these for inspiration). Make a real effort with your display so that it is something that gets people to stop and look. Then go and mingle with the crowd and remind them about your free refreshments inside to draw people in out of the cold.
Use These Christmas Marketing Ideas for Retailers
Christmas is a hectic time for retailers, but it’s the one time of the year you really want to make the effort because it’s the time when you’ll make the most sales. So get creative this year with these Christmas marketing ideas to really nail your marketing and end the year on a high note.
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