Major businesses in the likes of retail, leisure, hospitality and travel are employing interactive internet kiosks at a significant rate. By allowing employees and members of the public to use these interactive help desks, companies can drastically improve customer and employee satisfaction. These interactive terminals typically perform a few specific tasks and can be used by many different people. Popular applications include automated check-in systems at airports, interactive catalogues in shops, and information kiosks.
If you’re thinking of introducing interactive kiosks into your business, here are some of the things you need to consider when trying to select the right model for your intended purpose.
1. Kiosk Capabilities
What your kiosk is capable of doing will depend on its intended user base, so you will need to think about what the overall purpose will be for your interactive terminal. If your kiosk is just an information point for customers in a store, it probably won’t have sophisticated interactive features. However, a kiosk that includes videos, photos, audio or any kind of self-service ordering, bill payment or self-service transactions will require a more sophisticated model.
You will need to consider what kind of software your kiosk needs to perform its functions based on intended user experience. You could opt for customised software or use standard software; it will depend on the intended purpose of your terminals.
Your kiosks will become a part of your business; thus, they should blend seamlessly into your existing brand. Kiosks can be modelled in terms of colour, shape and finish, so make sure you pick one that is no going to look out of place in your business. Additionally, if you are low on space, a mounted kiosk might be a better choice than a freestanding kiosk.
In terms of hardware, some kiosks consist of just a touchscreen to perform all applications, whereas some include a keyboard and tracker ball to imitate a PC more accurately. Which model is right for your business will depend on your intended audience. An older audience, for example, might prefer a physical keyboard to a touchscreen keyboard.
As an internet-enabled device, your kiosk needs extensive data security to protect user information, especially if its purpose is payment based. Your kiosk needs security features that control how it authorises, collects and stores personal information. Kiosks need sophisticated software to protect from attacks, and you need to keep it updated regularly like you would an ordinary computer.
The placement of your kiosk in your business is an important consideration. In a shopping centre, for example, you need to ensure that the terminal is in a location that is optimal for customer use, in plain sight and somewhere where you anticipate people wanting access to an information point.
If you’re planning on having your kiosk outside, you will need to ensure your model is rated for outdoor use and is covered with a roof or canopy to protect it from the elements. Outdoor models can be more expensive, and they will need a reliable electricity source a well as additional security.
These are all things to consider when deciding where you want to place your kiosk; it could significantly influence the model you choose to buy.
5. User Experience
The intended purpose of a public internet kiosk is to create a high-spec user interface with simple, intuitive navigation. Thus, the user experience design of your kiosk is a critical component of the decision-making process. Every aspect of the design, like how the content is displayed and how it is navigated, is important for an integrated UX design. It should have a highly responsive design that allows your users to navigate easily without any training. They should know how to find what they’re looking for within mere moments of approaching the kiosk.
At Acante, we have a wide range of internet kiosks to choose from. Please do not hesitate to contact us if you’d like to learn more.