Once existing solely in the realm of sci-fi, artificial intelligence (AI) has become an increasingly ubiquitous part of our lives.
The development and uptake of AI across society has been striking. Many of us will have used a smartphone assistant, such as Siri, to answer a search query, while surging sales of smart speakers is changing the way we interact with media, the online world and more.
But it’s not just in the domestic setting that AI is playing a role. AI systems have become crucial to numerous business applications, improving efficiency, security and customer service in a diverse range of industries.
The interactive kiosk industry has long been at the forefront of technology and is also leveraging the benefits of AI. In this blog, we look at AI-driven kiosks and how they represent the future of the digital kiosk.
AI allows for touchless technology
It’s not just the Covid-19 pandemic that has got many businesses reviewing how physical touch points can be reduced in their stores and workplaces.
Through voice recognition technology, kiosks can offer users a touch-free experience. The ability to process natural language, and respond in kind, makes for a genuinely user-friendly and engaging interactive kiosk experience.
It’s also worth noting how impactful this might be for people who are visually impaired.
Expect to see gesture recognition featured on more and more kiosks in future.
Rather than having to physically tap a button on a kiosk screen, pointing will be enough. In an increasingly hygiene conscious society, this is likely to be greatly valued by users.
Recognising users and tailoring services
Facial recognition is tipped to have a huge impact on digital kiosks.
Check-in kiosks at airports could verify identity when passports are scanned (we see an example of this at immigration e-passport gates), providing additional security and reducing workforce demands.
In a store or restaurant, on approaching a kiosk, a customer’s previous purchases – or likely potential purchases – might be displayed without any user-interaction. Pretty enticing, right?
Certainly, there are a lot of opportunities for tailoring the kiosk experience with facial recognition. For example, a kiosk could judge the age of a user and offer products related to their demographic.
Interactive kiosks are fantastic data sources
In general, most interactive kiosks in use today rely on user inputs and produce significant amounts of user data as a result.
Through analysing this data, the user-experience can be enhanced. For example, popular or trending searches and products could be promoted.
Rather than operate these systems via manual analysis, AI works in real-time and would ensure that a kiosk is working to maximum efficiency.
If this can be paired alongside technologies, such as facial recognition, you have a potentially highly valuable marketing tool. Let us look at how this could work in practice.
AI-driven kiosks and restaurants
Many restaurants and fast-food outlets are using self-service kiosks to increase efficiency.
While the labour-saving benefits are well established, we expect to see restaurant owners leveraging AI to offer customers a more personalised experience – and in turn, increase their profitability.
Face-recognition technologies, like those described above, allow restaurants to revolutionise the kiosk experience, from individual greetings by name to tailored suggestions and specials based on ordering history.
Data and technology, harnessed by AI, creates a truly unique purchase experience which could well increase margins.
AI-driven kiosks – the future of the digital kiosk
There’s no doubt that AI will play a huge part in the future of the digital kiosk.
We’ve looked at some ways in which the industry can leverage AI systems, but as the sector expands, we are only going to see more and more innovation.
For some our other thoughts on the future of digital signage, check out this blog.
If you would like to discuss the role interactive kiosks could play in your business, give us a call today – we’d love to see how we can help.