Interactive kiosks offer a wealth of benefits to businesses and organisations. They provide brilliant opportunities to engage with customers, increase brand loyalty and drive sales.
Once you’ve bought your kiosks, installed the right software and uploaded engaging content, you’ll be well on the way to creating a winning interactive experience for your customers.
However, there are some mistakes that may render all your careful planning useless. Beware of committing these four interactive kiosk mistakes if you want your kiosk strategy to succeed.
1. The user interface is confusing
It needs to be immediately obvious to users how they’re supposed to interact with your kiosks. If it takes too long to work out what they’re supposed to do, they’ll give up and leave.
To aid navigation, keep things simple. Don’t make your content too cluttered – include plenty of white space and use as few words as possible.
Make calls to action clear and eye-catching. This can be done by using contrasting colours and larger sizes.
Do some user testing before you deploy your kiosks. Just because you think the user interface is easy to navigate, doesn’t mean everyone else will!
2. The screen is difficult to see
Quality hardware is vital to a successful interactive experience, so don’t be tempted to cut corners – it may cost you more in the long run.
Your kiosks run the risk of being ignored if they’re not enjoyable to use. Screens that are too small or too dim will put users off, meaning your kiosks may do more harm than good.
3. The content is nothing special
Every day we’re bombarded with advertisements from all sides – TV, radio, social media, the internet – and as a result, we’ve become skilled at filtering out the rubbish.
If we paid attention to every piece of advertising we were faced with, we’d never do anything except read and watch adverts. That means if you want your content to get noticed, it has to be top quality.
The information you provide needs to be useful, targeted and presented in an original, appealing way. It needs to communicate your message succinctly and with style.
Research your audience, take the time to understand what they need or want and tailor your interactive content to fit. Think about what makes your product or service special or unique – why customers should choose it over others. Do your best to communicate that through your content.
4. The content is too loud or invasive
If a user presses the ‘touch here to begin’ button on your kiosk and is immediately faced with an overly loud voiceover or music, their initial reaction is most likely going to be to move away from the kiosk as quickly as possible.
People don’t like to draw attention to themselves in public, so your kiosks aren’t going to be popular if they force people to do that.
Avoid these interactive kiosk mistakes
Keep the user interface simple, invest in decent hardware and create content that is both engaging and discreet and you’ll be well on the way to creating an interactive kiosk experience that pays off.