Placing Informational Touchscreens: Beyond Foot Traffic

Placing informational touchscreens correctly comes with a whole host of advantages. Unfortunately, many people simply determine the areas with the most foot traffic as the best places for them.

This works to some extent, but it’s rather a crude strategy. Instead, use our top tips to get the best possible placement for your kiosks.

Complement staff locations

Correctly placing informational touchscreens will aid your current staff members, but will never replace them completely.

Where possible, ensure each kiosk is positioned within sight of one of your team members. This is ideal for users, as they’ll know that somebody is on hand to help.

This approach is particularly useful for museums and academic libraries, which often attract visitors of all ages and nationalities.

It’s also advantageous for staff members. If they become too busy to answer everyone’s needs, they’ll be able to direct visitors to the appropriate kiosk.

Make kiosks clearly visible, yet out of the way

Placing your kiosks in the most crowded areas of the building is unlikely to be a good idea. However, you should make sure they’re visible from those areas.

Visitors will be able to separate themselves from the throng and use the system without being bothered by other visitors. This will also help to disperse crowds.

Alcoves and other under-utilised spaces are also ideal for kiosk placement. Again, they’ll be out of the way yet clearly accessible.

Placing informational touchscreens for consistency

Informational kiosks are often used in buildings that have been established for some time. In these situations, continuity is important.

This means you should try to position your kiosks in areas where leaflets, static maps, reference computers or members of staff used to be located.

Repeat visitors will be able to find the usual information exactly where they expect it to be, just in a new medium.

Consider how new your information is

Lastly, you need to take into account the type of information your kiosks are providing.

When a kiosk is dedicated to an entirely new subject or offers something visitors have never experienced before, it pays to position that kiosk as visibly as possible – preferably close to the main entrance.

If your kiosk isn’t offering any new information, it doesn’t need to immediately jump out at passers-by. Ask yourself whether you want people to be looking at the kiosk or simply able to find it when they need it.

 

Effectively placing informational touchscreens is about more than defining your most crowded areas. To ensure they do their job properly, consider the wider picture.