This week we look at how touchscreen kiosks can turn small businesses around.
Interactive kiosks are widespread across nationwide chains and larger businesses, but many smaller establishments are still wary of making the investment. However, doing so can improve sales, enhance the customer experience, and project a positive impression of your business.
An Efficiency Booster
Interactive kiosks don’t take coffee breaks, go on holidays, or move into new careers. They’ll work for you 24 hours a day, 365 days a year. This reliability allows staff members to complete other tasks without interruption.
For example, many independent coffee shops use one to take orders, leaving the baristas free to make drinks; many retail outlets use one to ensure that staff members have enough time to restock the shelves. This is ideal for your staff, but the greatest benefit will be that customers won’t have to wait around as much for your service.
Interactive kiosks won’t be able to reduce all your staff overheads, but they can be utilized to help you get through busy periods more effectively. If you have a particular time of the year that normally requires you to hire extra staff, those seasonal staff members will represent an ongoing expense, and that’s something that all small businesses would rather avoid.
In contrast, an interactive kiosk represents a single payment. Once the machine is paid for and installed, it will let you weather busier periods without having to hire in as many people.
Small businesses seldom have the time or manpower to go through all of their receipts in order to gauge customer actions, but an interactive kiosk can be used to easily analyse consumer behaviour. You can look at exactly which products are proving most popular during certain times, and alter things within your business to take advantage of those trends.
Pressure-Free Sales Increase
If you’ve ever used a touchscreen kiosk in a larger retail environment, you’ve probably noticed that they tend to provide offers for customers each day, with the relevant products surrounding the machine itself. That’s great for consumers; it gives them a chance to snatch up a discounted product or take advantage of bundle deal without feeling pressured by a sales assistant.
The same will be true for a smaller business. You can create new deals regularly in order to provide customers with greater value, all while increasing sales at the same time.
The Impression of Success
Successful businessmen know how much appearances count for, and an interactive touchscreen, beyond its more tangible benefits, is ultimately a perfect way to show your customers that your business is here to stay. Consumers like to visit businesses that are successful; it makes sense since such a business will clearly be pleasing its customers. With an interactive touchscreen, your business will look that much more attractive.
How touchscreen kiosks can turn small businesses around
Interactive kiosks can streamline your business while improving sales, and this technology is only going to become more prevalent. If you haven’t invested in such a system, there’s never been a better time.