It’s not always obvious how to boost your brand image as a business. There seem to be so many factors involved, and knowing which is the right option for you is a challenge.
If you’re wondering how to boost your brand image, here are some of the best ways to make an instant improvement and win more business as a result.
Provide better customer service
Customer service is often the thing that separates good businesses from great businesses. But many businesses get this wrong and end up suffering the consequences.
These days, it’s not enough to simply put your telephone number on your website and take calls from customers. Instead, you should provide them with a wide range of options including email and live chat so they can contact you in the way they prefer.
And don’t forget about using social media for customer service. Many people now prefer to contact companies directly from their social media accounts, which is quicker and more convenient for them.
Ensure someone is there to respond quickly to questions and complaints sent via social media. The extra benefit of this is that other people can read your helpful comments and see how seriously you take your customer service, boosting your brand image further.
Launch a blog
When considering how to boost your brand image, another thing you should do is launch a regular blog on your website.
Blogging is one of the best branding tools because you can use it to speak directly to your target customers in a more personal tone. This makes you come across as a business full of real people who have real opinions and prevents you from becoming another faceless company.
You can use humour, images, videos and more to create the right tone, and you can show visitors to your site a more friendly – but still professional – image of your brand.
Make use of technology like interactive kiosks
Technology is your friend when you want to improve your brand image. For example, interactive kiosks can be a useful tool – as long as you implement them properly.
The worry with things like interactive kiosks is that they are less personal than a human employee. But the truth is that they can add to the experience by providing extra assistance, thereby enhancing your brand image.
Kiosks can provide service 24/7 when your other employees are unable to do so. They can also help to reduce waiting times in shops and restaurants, and they can provide additional information to help your customers.
They do all of this without taking away control of your brand image. As long as they’re easy to use with a well-designed interface, interactive kiosks can be helpful to your customers, telling them that you care about their experience and also showing that you’re a business that will use new and innovative solutions to improve the experience for your customers.
Speak directly to your target audience
You should also make an effort to know exactly who your target audience is, because then you can ensure everything you do speaks directly to them.
Research your target audience and come up with detailed personas that you can use to guide your decisions. This should include their most important problems and what you can do to make their lives better.
Use this to direct everything from your website design to your social media posts to your other marketing materials. Everything should reflect who you are and how you help.
You could also take this further by getting feedback from your customers. What do they think about you? What are you doing right and wrong? Carry out a survey to find out, then implement changes that will improve your image in your customers’ eyes.
How to boost your brand image in a few simple steps
These are some simple but highly effective solutions if you’re wondering how to boost your brand image, so consider implementing them today.
Whether you start a blog or invest in interactive kiosks, there are plenty of ways to make a lasting improvement to your brand image. So start today, and give your image a boost.