In recent years the digital revolution has waged war on the print industry.
Books, magazines and letters have been replaced by e-readers, tablets and email, whilst touch screens and constant real-time updates have become everyday fixtures in our lives.
The debate over books, however, still rages. Indeed, libraries are flying the flag for traditional modes of communication, but these age-old institutions are striving to stay relevant in a constantly evolving information landscape.
Despite this digital onslaught the humble book still has countless die-hard advocates, and libraries play an important role in community and academic life.
Libraries can embrace recent technological advances and step firmly into the 21st Century by implementing digital signage solutions.
Here are four ways digital signage can make libraries better:
1. Providing information
Libraries usually have an information desk manned by one or more staff members.
A digital information kiosk would take some of the pressure off the information desk by answering frequently asked questions and providing useful information.
It would reduce queuing time at the desk, resulting in a more enjoyable experience for patrons and less stress for staff.
Digital signage has wide appeal, and is often popular with children and older people who may have difficulty reading small print. Having a digital information kiosk could help to make the library more accessible to these groups.
2. Signposting the shelves
Another of the ways digital signage can make libraries better also relates to customer / user experience.
Libraries can be confusing places – most have separate sections for different subjects, and many span several levels of a building. With shelves and shelves of books that often look identical at first glance, it’s easy to get lost.
A digital map on each floor or in each section would help solve this problem. It would reduce staff time spent directing guests and eliminate the need for paper maps, thus saving costs.
3. Real-time event scheduling
Many libraries host events like concerts, poetry readings, author appearances, book club meetings and community group gatherings.
Digital signage can be incredibly effective in advertising these events. Attractive graphics and video are much more eye-catching and engaging than traditional signage, making digital signage a powerful event marketing tool.
Any information usually sent by email or newsletter can also be shared on digital screens. If events are cancelled or the details changed, digital signage will allow the information to be updated and shared immediately.
4. Saving money
Many libraries are publicly funded or operate on an extremely tight budget.
Digital signage solutions offer a great cost-to-benefit return on investment, making them ideal for libraries.
Their hardware is easy to operate, and with only minimal training any employee can be taught to manage the content shared via the screens.
Content changes can be made quickly and easily without significant disruption to the employee’s schedule or to the display.
A well-implemented digital signage solution will save staff time, and as the old saying goes, time is money.
Bringing libraries into the digital age – ways digital signage can make libraries better
If libraries want to survive in the ever-evolving digital landscape, they need to welcome new technologies: digital signage is the perfect way to do that.
If you’d like to find out more about the ways digital signage can make libraries better don’t hesitate to drop us an email.