Social media is a big player in the marketing landscape. For example, more than 50 million businesses use Facebook Business Pages. With this in mind, it’s easy to see that engaging your social media audience is a key part of building brand awareness and standing out from your competitors.
Interactive kiosks provide a brilliant opportunity for engaging your social media audience in a meaningful way. The following steps show you how.
A quick scroll through Twitter or Facebook will show you that people love to talk about and engage with brands and businesses.
To get people talking about your business, add calls-to-action to the content displayed on your kiosks.
This could be as simple as something like ‘tweet your thoughts and see it displayed here’ or ‘touch here to like us on Facebook’. Don’t forget to include any hashtags your business uses.
Add an incentive as a way of engaging your social media audience even more. For example, if people like your page or share your content they could be entered into a prize draw, or get a money off coupon.
Engage in real-time
One of the best things about social media is its ability to offer a real-time stream of information, news and events. You can enhance this real-time appeal through your kiosks by displaying a customised live feed from your social channels.
This way, the engagement elicited by your calls-to-action will feel like a real, direct interaction, and customers will be able to see their posts displayed on your kiosks instantly.
Make it interactive
Interactivity is a great way to increase engagement. Photo kiosks are a brilliant way to harness this power.
A branded photo kiosk to take to events and functions can encourage social engagement from customers at the same time as advertising your products or services.
Make sure customers are able to share photos directly to social media. This should link the customers’ photos directly to your social media pages, as well as the customers’ own.
This opens up a dialogue and encourages further engagement from customers’ friends and followers. With every like, tag and share your business gets a little bit more exposure, thus further growing and engaging your social media audience.
Monitor your interactions
You should always monitor your social media channels for any negative interactions or messages, but it’s even more important when you’re integrating your social channels with your kiosks in real-time.
Luckily, there are a number of apps and tools you can use to monitor your social channels to ensure your kiosks are displaying the right messages and your online reputation stays intact.
Engaging your social media audience through kiosks: a summary
Combining your social media marketing with kiosks can be a powerful way to leverage the power of both and augment your marketing efforts. Engaging your social media audience more effectively will help you build customer relationships, widen your reach and solidify your brand image.
If you’d like to know more about our range of interactive kiosks, get in touch with us today – we’re always happy to help.