Digital Signage for Public Transport: 5 Reasons it’s the Way Forward

Griping about public transport is a national pastime in the UK. But as much as we love to do it, we’d much prefer it if transport was efficient enough that we didn’t have to.

As well as its lack of efficiency, many people avoid public transport because it can be confusing – especially in an unfamiliar area.

Digital signage for public transport is a great way to reduce these problems. Here are five reasons why:

1. It provides accurate information

Often, it’s not the fact the bus or train is late that bothers passengers: it’s the fact they’re given inaccurate information.

Digital signage can eliminate this problem. With a little help from a wireless connection, arrival times can be easily and instantly updated.

Knowing exactly when your bus is going to turn up is a lot more satisfying than hanging around with no idea how long you’ll be there.

This technology can be implemented for trains, buses, trams, airports and even taxis.

2. It makes wayfinding easier

Mapping is a great way to use digital signage. Digital maps can be set up at stations, bus stops or any location where they might be helpful.

An interactive display can make them even more useful, allowing the user to examine the map in more detail or find out additional information.

A digital map can make it much easier for passengers to plan their onward travel, particularly if they’re in a new area.

3. It can make use of GPS

Digital signage can utilise the Global Positioning System (GPS) to display a real time image of the location of a vehicle.

This can be invaluable for passengers trying to navigate an unfamiliar city, and also offers an element of novelty which may improve the customer experience.

GPS can enable digital screens to display location-specific content such as adverts, travel guides or information about events happening nearby. 

4. It communicates more information than ever

Digital signage allows information to be shared and edited quickly, easily and accurately. A digital screen can display much more information than a traditional announcement board ever could.

Arrival and departure times, delays, cancellations and emergencies can be easily communicated and updated in real time.

Digital signage can be used as a wayfinding tool within the station, or to display adverts or travel information for the surrounding area.

5. It improves the travelling experience

All of the aforementioned reasons make travelling easier and more convenient for passengers. If implemented smartly, digital signage can also make travelling more enjoyable.

Providing entertainment in waiting areas or on transport can vastly improve the customer experience.

Interesting, engaging content like video, games and social media can alleviate boredom and reduce perceived waiting times, whilst a movie shown on a long bus ride can provide a welcome distraction.

Digital signage for public transport – it’s the way forward!

Optimising the customer experience is one of the primary aims of digital signage, and this is no different for public transport.

Digital signage can make transport easier, more comfortable and more enjoyable for passengers.