Digital kiosks in the food industry are transforming the way people order and eat food.
Take McDonald’s new gadgetry in the UAE where customers can personalise their order by choosing the exact bun or burger they want.
Not only can consumers use the Create Your Taste service to order exactly what they want but staff can then locate the buyer using GPS.
But how else are eateries using tech to optimise their business?
We’ve put together three ways digital kiosks in the food industry are making cash for businesses so you can see how it could benefit your eatery.
Companies are using in-store technology to increase add-ons
The new generation of diners will be used to ordering from machines, whether that be on the internet or in store.
So, while a personal touch from restaurant staff is still a great way to sell add-ons, more and more companies are finding that kiosks are can generate higher orders.
By advertising their products on the machines they can make sure their customers see all the lovely food on offer – making them more likely to buy extra items.
If you’re still a bit hesitant to go fully-automated, staffed kiosks add a personal touch but could convince customers who are reluctant to order from kiosks to try out the new technology.
Restaurants are reducing the number of staff to save money
Eateries can dramatically cut the wage bill by investing in digital kiosks.
If implemented correctly, the restaurants can chop the number of workers manning the tills as customers can order straight from the machines.
Okay, it is still great to have a human to speak to but now staff who were previously stuck behind the counter can be redeployed in other areas of the business.
There’s also the benefit of cutting down on human error.
Savvy businesses are using kiosks to advertise their menus
Clever companies are using digital kiosks to display their menus in store.
Unlike printed menus, digital menus can be changed as much as the user wants – making it extremely flexible.
On top of that they can provide a load more information than the paper product.
For example some restaurants are using interactive menus to suggest wine and food pairings.
Not only does this let the customer know the restaurant is serious about its products but it also gives a great chance for an up-sell.
Digital kiosks in the food industry: The conclusion
Digital kiosks in the food industry are transforming the way we eat and even the way we order food.
By embracing the new technology restaurants are finding they are increasing their profits and making their business as flexible as possible.
As this blog shows kiosks are a great way to generate income and potentially save a bit of cash on the wage bill.
Restaurants are finding more and more that tech and food are the perfect combination.