Adding a kiosk printer can bring a multitude of benefits for your customers and your business. But, as with any hardware, there are pitfalls to be aware of.
The following four steps will help you avoid issues and get the most out of your kiosk printer.
Don’t compromise on quality
When adding a kiosk printer, it can be tempting to go for a cheap and cheerful option in a bid to save money. However, this may end up costing you more in the long run.
If customers have issues using the printer, they’ll ask your staff members for help. This will mean valuable staff time may get used up trying to sort out printing problems.
If the printer breaks, you may have to get it repaired. Over time, the repair costs could end up costing you far more than the initial outlay on a better quality printer.
If you want reliability and longevity, it’s best to opt for a premium printer from the outset. Your printer is likely to last longer, work better and ultimately give you a better return on investment.
Match your printer to your kiosk
Don’t just get any old printer to shove into your kiosk. Think about how your printer will specifically be used in the context of your business, and select one accordingly.
Consider where your kiosk is located. For example, if it’s outdoors, you’ll need to choose a printer that can withstand all weather conditions, and have something in place to protect printer paper from moisture or humidity.
If you’re unsure of what sort of printer to get, talk to your kiosk supplier or manufacturer – they should be able to provide you with a bespoke solution.
Protect against paper jams
Paper jams are annoying at the best of times. For customers interacting with a kiosk, they’re likely to cause even more frustration.
The best way to prevent jams from occurring is to go for a kiosk design that keeps users’ hands away from the printer.
If they’re able to, users may put their hands over the printer opening while waiting for it to print. They may also tug on the paper before it’s fully printed. Both these actions can cause paper jams.
To avoid this, go for a kiosk with a drop chute. Customers will understand the purpose of the chute and will wait for the printed item to drop into it, rather than covering the printer opening.
Put the customer first
Regardless of which printer you go for, the first question you ask yourself should always be: ‘how will adding a kiosk printer improve the customer experience?’
Any device you install should always make things better for the customer. It should solve problems rather than creating them. If your printer is poorly designed or implemented, it may cause frustration – and frustrated customers are unlikely to come back.
Adding a kiosk printer: a summary
Adding a kiosk printer could add an extra element of customer service to your business – but only if implemented effectively. Invest in quality hardware, match your printer to your kiosk, avoid paper jams and always put the customer first for the best possible results.
If you’d like to know more about adding a kiosk printer, get in touch with us today to find out about our bespoke kiosk solutions.