Interactive kiosks and digital signage provide a wealth of advantages to businesses and customers. In recent years there have been huge advances in digital signage technology, and it’s easy to see why so many businesses and organisations are jumping on the digital signage bandwagon.
These ten facts give in an insight into the evolution of the interactive kiosk, and why so many businesses are choosing to implement them.
The word ‘kiosk’ derives from the Middle Persian word kōšk.
Kōšk translates as palace or portico. Persian kiosks were small garden pavilions open on some or all sides, popular from the 13th Century onwards. The English word kiosk later came to be applied to small booths offering goods or services, which is where the digital versions got their name.
63% of consumers report that digital signage attracts their attention.
This percentage is considerably higher than that of Internet, TV and billboard advertising. The high impact and relatively low cost of digital signage makes it an increasingly popular choice for advertisers.
The first self-service interactive kiosk was developed in 1977 by a student.
Murray Lappe, a pre-med student at the University of Illinois at Urbana-Champaign, created the Plasma Hotline, which allowed users to find maps, bus schedules, directories, courses, extracurricular activities and movies.
Digital video reaches 70% of the public.
Facebook and other online video platforms reach less than 45% of the public. The comparatively wide reach of digital signage is what makes it such a popular choice for businesses, allowing them to convey their core messages to a much larger audience.
The first successful network of commercial interactive kiosks was developed by a shoe retailer in 1985.
The Florsheim Shoe Co. created a network of over 600 in-store kiosks. The kiosks provided customers with images and video material relating to shoes that were unavailable in the retail location. They allowed customers to select style, size and colour, and pay for the product on the kiosk itself.
Digital signage reduces perceived wait times by up to 35%.
Engaging digital signage content lessens the tedium of long queues and the frustration of unpredictable waiting times, vastly improving the customer experience.
42% of retail video viewers prefer to shop at stores with video displays.
Businesses are increasingly turning to video displays as a low-cost way of entertaining and communicating with customers. The eye-catching movement and realistic simulation of video walls add to their impact by encouraging users to engage with their surroundings.
The first commercial kiosk with internet connection was introduced in 1991.
The kiosk was displayed at COMDEX, a computer expo in Las Vegas, and was used for locating missing children.
84% of UK retailers believe digital signage significantly improves brand awareness.
Digital signage acts as the face of a business. It familiarises the audience with the brand, making the company more memorable and recognisable.
Digital signage creates a 31.8% upswing in overall sales volume.
Digital Signage generates an immersive and engaging customer experience. It maximises cross-sells, upsells and impulse buys, resulting in increased sales and happier customers.